Cricket’s biggest festival, Indian Premier League (IPL) III, has announced that a straight live telecast will be happen in Youtube , following a deal between league and Google internet channels. The online sponsorship and advertisement, telecast by google-owened Youtube make a hefty accomplishment in the heart of sports’ fan-followers not in India but across the world. All the 60 games of 45 days will be exposed live in the Youtube from corner to corner over the world, except in the USA, as it has the options of re-broadcasts’. Lalit Modi, the chairperson and commissioner of the Indian Premier League (IPL) considers that the main aim to tie up between the league with Google is to forward the game all over the world, constrained not only in the televisions.
The deal is mainly for two years not only beneficial for the worldwide fans but also for the Youtube because it has covered the wider prospect of live events of IPL. As cricket is the most gleaming game all over the world, the millions and millions fans can watch the IPL video show live and exclusive on YouTube. It will not confined to the live matches, it will torrent you the players interviews, the off- the field actions, the award ceremonial and all the top information regarding IPL. In a press release, the MD of Google India, Shailesh Rao said:
“We are delighted to have the IPL as our global partner and bring to the YouTube community… an interactive, unique experience building greater awareness around the world for the sport.”
Except US, YouTube streams the reports of IPL in front of 500 million pairs of eyes in every single moment of the day. This is the excellent way of increasing the presence of IPL all over the world, as according to Lalit Modi this is the best way to boost and experiment the presence of cricket in the internet.
Modi has an optimum view regarding this deal as he told, "This changes the world of sports broadcasting. The internet has changed the lives of everyone and this will do the same for sport. We are now taking our event truly global for the first time. Google gives us access to 500 million pairs of eyes every single moment of the day. There are a few countries where the feed will be near as live which means there will be a delay of only a few minutes, but most places will be able to see live streaming of the action.”
IPL is the overturned of World cup as World cup is the reflection of Nationalism and IPL is the same reflection of Internationalism. It is a very sophisticated game, which symbolizes harmony and unity. Dealing with YouTube, gives IPL an outsized exposure and places it presences in front of every eyes throughout the world. Therefore, it can be said that the pronouncement of IPL with Google-linked Youtube will bring the World Sports to a great inclination and can gratify the sports thirst fellows with a higher satisfaction.